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VOL. 1, ISSUE 1 (2025)
Assessing customer satisfaction through E-banking innovations
Authors
Sandip Paudel
Abstract
This study explores the impact of e-banking
innovations on customer satisfaction in the modern financial landscape. With
rapid advancements in digital banking technologies, financial institutions are
increasingly adopting innovative solutions to enhance user experience and
operational efficiency. The research evaluates key e-banking features such as
mobile banking apps, online payment systems, biometric security, and AI-driven
customer support, analyzing their roles in shaping customer perceptions and
satisfaction levels. Data collected through surveys and interviews with
e-banking users highlight that convenience, security, and responsiveness are critical
factors influencing customer loyalty and trust. The findings suggest that
continuous innovation and user-centric design in e-banking platforms
significantly improve customer satisfaction, fostering stronger relationships
between banks and their clients. The study also identifies challenges faced by
banks in integrating new technologies, including privacy concerns and
technological literacy barriers. Recommendations are provided for financial
institutions to optimize e-banking services, ensuring seamless and secure
experiences that meet evolving customer expectations. Overall, the research
underscores the necessity of leveraging technological advancements to maintain
competitive advantage and enhance customer satisfaction in the digital banking
era.
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Pages:7-10
How to cite this article:
Sandip Paudel "Assessing customer satisfaction through E-banking innovations". International Journal of Management and Commerce , Vol 1, Issue 1, 2025, Pages 7-10
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